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Logo design studio pro se4/10/2023 ![]() ![]() Apple’s logo is an example of a brand mark. These typically include real-world objects meant to symbolize your brand or suggest your brand values or message. ![]() The types of logos tend to fall into distinct buckets, so let’s take a look at a handful of the types of logos typically used.Ī brand mark is a symbol meant to represent a brand. Now that you have some ideas on what you need from your logo design, you’ll need to decide on the type of logo that you want. Display fonts like fancy scripts are sometimes hard to read at small sizes.īack to top 3. Big or small.Īnd if wording needs to be included, make sure the font is readable at all sizes. ![]() Keep your logo as simple as possible so it’s recognizable from a distance or up close. Is your logo going to be on a billboard? Or lapel pins? Or both? What if you need it to fit into a square space?Ĭonsider some variations of your design where the wording is stacked so it fits well into these applications. If your logo name is long, it’s essentially becoming a wide but short rectangle. Printed promotional materials have different needs from digital ones Like the pocket of a T-shirt, for example, or the back of a baseball cap. Is it really long plus an accompanying tagline - or is it short? Since logos aren’t just used on websites, you need to plan for occasions when the area it fits into are constrained. What parts of your name and tagline are essential? Take a look at what other businesses in your industry are using to visually represent their brands. And don’t feel like you have to reinvent the wheel, either. There’s no need to get too clever with this. If you’re a landscaper, maybe you want to use a leaf or a lawnmower in your design. If you run a yoga studio, then a lotus flower or bubbling brook might fit the bill for the relaxing feel you’re creating. Now that you’re clear on the image you want to convey, think about what kind of visual best represents that. How can you represent your brand image, visually? Take a few moments to think about how your business would dress itself. You head to the office in your business casual clothing, not a clown costume … unless you’re a clown. ![]() If you sell children’s toys, however, then a cartoon character is a perfect fit.Ĭreating a custom logo is like choosing how to dress.If you are in a more serious field like accounting or financial services, then a cartoon character doesn’t make sense.When you sit down to pick a symbol that represents your company, you have to be very clear on what image you’re trying to put out into the world. Where will you be displaying your logo?.What parts of your name and tagline are essential?.How can you represent your brand image, visually?.It’s important to take 20 to 30 minutes before you get started and set a really solid foundation for how you want to make your logo. Related: GoDaddy Studio - Create eye-catching imagery for your brandīack to top 2. You don’t want to guess about where the center is on your design, so utilize tools to help you. If you’re using Photoshop, turn on the smart guides and use the Align Panel to help with this. Watch your balance and alignment: Make sure you are aligning portions of your design properly.Test different sizes: Your logo should look great both on a large sign and on a small business card.Use one to two fonts: To keep your logo recognizable, it’s recommended that you only use one font – two fonts max.Use a clear color palette: As a general rule, use a maximum of three colors, and make sure your logo also works in black and white.Make it legible but concise: Make sure that your logo is easy to remember while still communicating your brand’s identity.Here are a few important details to keep in mind: Understand best practices for DIY logo designīefore we dig into actual design best practices, it’s essential to learn some logo design best practices. Understand best practices for logo design.įinally, we’ll go over some final tips for making a custom logo and provide some related FAQ.There will come a point in your business life when you’re ready to hire this out to a pro, but if you’re just getting started or have a small budget, then learning how to design a custom logo yourself is well worth the effort. Where do you start? What tools do you need? How do you make it look professional?Įven though your logo is just a small image, it has a huge impact. If you’re an entrepreneur and small business owner without professional design experience, it can be really intimidating to think about how to make a logo for yourself. ![]()
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